Four guides on AI visibility, written to be useful whether or not you ever buy anything from us. Read them in this order if you are starting from zero. The tool comparisons for search, social and ads follow.
What it means to be recommended by an AI assistant, why it is not the same thing as SEO, and why it is becoming the channel that decides who gets considered.
Do it yourselfA free manual method for testing ChatGPT, Claude and Gemini yourself, including the mistakes that produce misleading answers.
Compare optionsTen platforms compared on what they measure, how often they sample, and what they cost. Includes the ones we lose to and why.
Already payingAn honest side-by-side against the incumbent, including what Semrush does better than we do.
One comparison per job. Each one reads the vendors' own pricing and feature pages on a stated date, shows their websites as a visitor sees them, and puts our own tool in the same table with what the others do better said plainly. Nobody paid to be listed.
Eight all-in-one suites against the free option: what each one tracks, audits and charges, read from their own pages.
SearchKeywords tracked, how often they refresh, which engines and devices, and the price per keyword, for eight trackers.
SocialWhich networks each tool really posts to, what the free plan holds, and where the per-channel pricing bites.
SocialTools that write the post for you: what they take as input, whether they publish, and what a month of captions costs.
AdsImage and copy generators for paid social and search, compared on outputs, formats, credits and price.
AdsRules, budget scaling and pausing across Meta accounts: what each tool automates and how it charges for it.
AdsDashboards that pull Meta, Google and GA4 into one report, compared on channels, caps and what a client seat costs.