Marketing spend that behaves like an investment.
Not an expense.
Growth strategy and execution for teams who've outgrown guesswork. Acquisition, conversion, retention, and the attribution to prove all three actually work together.
Three connected stages. Not three separate services.
Acquisition without retention is just spend. The work is one connected system, and retention data feeds back into how acquisition is targeted.
Acquire
Programmatic, paid social, and search, tested rigorously and optimized against efficiency targets that tie to the business, not just clicks.
Convert
Funnel and onboarding work backed by real experimentation, closing the gap between traffic and paying, activated customers.
Retain
Lifecycle work that turns a first purchase into a relationship, measured through the same framework as the spend that created it.
Each engagement stands on its own. Scope what's actually needed.
These are priced and delivered as separate engagements, not a bundled package. Expand each to see how it actually works.
01 Growth & Acquisition Strategy
Spend keeps rising and efficiency keeps falling, with no clear read on which channel or offer is actually driving the business forward.
A full-funnel strategy and experimentation roadmap built around real budget constraints and business targets, not a generic best-practices deck.
Built from owning acquisition strategy across seven markets and eight-figure annual budgets, not from a slide-deck framework.
Project-based audit and roadmap, or ongoing fractional strategy involvement.
02 Paid Media & Programmatic Management
Budgets are live across too many platforms with nobody senior actually watching daily performance or making the hard calls.
Hands-on execution and daily optimization across the channels carrying the real spend, run by someone who's managed the budgets directly, not just reported on them.
Active certification across Google, Amazon, The Trade Desk, and other major demand-side and search platforms.
Full media management or an efficiency audit of an existing setup.
03 Marketing Analytics & Attribution
Dashboards exist, but nobody trusts them, and leadership still can't say which spend is actually driving revenue.
Measurement infrastructure that survives signal loss and connects spend directly to outcomes leadership can act on.
Built attribution and reporting infrastructure across GA4, Looker Studio, Tableau, SQL, and BigQuery for multi-market budgets.
Measurement audit and rebuild, or ongoing analytics ownership.
04 Website Design & Conversion UX
The site looks fine and still doesn't convert, because it was designed for how it looks, not for how a visitor actually decides.
A site built around the actual buying decision, scoped and priced to match the business, not an enterprise timeline.
Built on the same funnel and conversion logic used to run acquisition strategy for eight-figure budgets.
Full site build, or a conversion audit of an existing site.
Environments, not client testimonials.
Presented as the companies and platforms this experience was built inside of, not as formal client engagements.
Where growth breaks.
Companies come to OTW Motion because of the problem, not the industry. Six places growth typically breaks, and how each one gets fixed.
Demand Generation
Creating predictable customer acquisition through paid media, programmatic, search, partnerships, and structured experimentation.
Independent creators and musicians building a real, recurring revenue base are welcome to start a brief too.
Most agencies are optimized for the agency. Not the outcome.
The usual complaints about agency work aren't accidental, they're what happens when the business model rewards headcount and retainer length over results.
Built on hands-on execution, not a strategist's slide deck.
OTW Motion is built by operators with hands-on experience across insurance, media, and a $3B+ travel and lifestyle platform.
That experience means owning acquisition strategy end to end, paid media and programmatic through CRM and retention, backed by real budget ownership and growth teams built and led from the ground up.
Tooling & Systems
Platforms, analytics, and CRM systems flex with the engagement. This is a starting point, not a ceiling.
Notes on growth marketing, written when there's something worth saying.
Three pieces to start with.
Why Paid Media Efficiency Can't Be Fixed Inside the Ad Account
The optimization everyone reaches for first is rarely where the actual problem lives.
ReadWhen Attribution Is Lying to Your Leadership Team
A dashboard that looks confident and a dashboard that's actually correct are not the same thing.
ReadHow to Know If You Need an Agency, a Hire, or a Fractional Lead
The three options solve different problems, and picking the wrong one is expensive.
Bring us the growth problem, not a generic contact form.
A short brief beats a scheduling back-and-forth. Fill in what's known, leave the rest.